Tuesday, November 24, 2009

The Ratings Game



Why Wine Ratings Are Badly Flawed - WSJ.com

I recently came across a good article about the imperfect science of rating wines. Click the link to see it. When reading however, you must keep an open mind. The author teaches and writes about randomness for a living. Perhaps his citations reflect his own personal agenda. My point is that humans are imperfect creatures. Our perceptions are a direct reflection of our own experiences. Beverage reviews and ratings are useful; they give the consumer a starting point of reference. My advice: try to taste without preconceived expectations. Then, drink what YOU like. This applies to all beverages, including my favorite, beer.

Monday, November 2, 2009

Psychographics: What Your Taste in Beer Says About You - Advertising Age - News

Psychographics: What Your Taste in Beer Says About You - Advertising Age - News


As with all marketing research, take it with a grain of salt (not the Corona, the article). According to this story, I am more open-minded than most people, seek out interesting and varied experiences and am intellectually curious. Oh, and yes, I do drive a truck ;-)