Friday, February 4, 2011

I always find it amusing  to see someone's reaction when they are first introduced to the complexities of the brewing process. Too many people never give beer a second thought. To them, beer is just a refreshing, fizzy beverage consumed to wash down their favorite snacks while watching the game. Take a look at this video segment, where the CBS morning crew gets introduced to the sensory analysis of beer when they visit New Belgium Brewing Company in Fort Collins, Colorado.